Bernard PaqueGailly, BenoîtHerinckx, JulietteJulietteHerinckxGhislain, RosalieRosalieGhislain2025-05-142025-05-142025-05-142022https://hdl.handle.net/2078.2/27309The luxury fashion industry’s fight against counterfeiting has been going on for decades, with brands often spending their own resources to stop the distribution of fakes and reclaim deceived customers due to unsteady support from regulators globally. With the rise of the second-hand market and its online players, counterfeiters and owners of fakes have found new ways to make profit. In this research, blockchain is introduced as a potential solution to prove authenticity of luxury fashion goods and add trust to these marketplaces. A review of the existing literature and interviews are used to explore the views of the various stakeholders on the technology, its scalability and potential for standardisation. Four scenarios for the future of the market are constructed, resulting from the combination of two selected uncertainty variables. This thesis ends with recommendations for each scenario, conclusions, limitations, and next steps for further research.luxuryblockchaincounterfeitingsecond-hand fashiontechnologyinnovationtext::thesis::master thesisthesis:35381