Hericher, CorentinHayen, GaëtanGaëtanHayenVanackere, MarieMarieVanackere2025-05-142025-05-142025-05-142024https://hdl.handle.net/2078.2/38155The purpose of this thesis is to explore the links between personality traits and emotional and behavioral reactions to corporate social irresponsibility (CSiR). Using the Big Five personality model, we sought to capture the impact of traits such as openness, conscientiousness, extraversion, agreeableness and neuroticism on reactions to actions perceived as Corporate Social Irresponsibility (CSiR). A quantitative analysis was conducted using a survey to collect data. This survey included a personality evaluation as well as scenario-based assessments of emotional and behavioral responses to CSiR. The results we obtained highlighted significant effects between certain personality traits and some of the responses to CSiR. Specifically, extraversion had a direct link with punitive behavior, while conscientiousness had a negative impact on sympathy. Sympathy, in turn, proved to be an essential element in the relationship between conscientiousness and punitive actions, highlighting the complex interactions between personality and moral emotions. This thesis contributes to the theoretical understanding of the Big Five personality model by linking it to moral emotions and behavioral reactions in the context of CSiR. On a practical level, these insights can be leveraged by organizations to predict and manage employee reactions to the actions of the company that are seen as irresponsible.CSiRBig FiveMoral Emotionstext::thesis::master thesisthesis:45801