Hermans, JulieClaes, Guillaume-ConstantGuillaume-ConstantClaes2025-05-142025-05-142025-05-142023https://hdl.handle.net/2078.2/35660This Project Master's thesis undertakes the challenge of building a robust business model to empower European youth in combating the climate crisis. Today's young generation is deeply concerned about the climate crisis but often feels lost and isolated in their individual efforts. KOMET emerges from this need by offering an ecosystem that not only provides snackable and solution-oriented climate information but also connects users, encourages collective green habits, and enables them to learn and grow together. Leveraging a unique blend of Effectuation and Lean Startup methodologies, KOMET envisions a platform that delivers actionable climate solution insights, cultivates collective engagement, and fosters sustainable collaborations. ### Methodology and Innovation The project's foundation rests on the effective integration of Effectuation and Lean Startup principles. This innovative synergy guides the creation of a comprehensive business model, emphasizing iterative feedback, rapid experimentation, and the utilization of available resources. ### Viability and Growth KOMET's viability hinges on its ability to strike a balance between desirability, feasibility, and financial sustainability. Its business model projects profitability within a reasonable timeframe, depending on the weighted cost of acquisition. The platform's cost structure and revenue streams, including sponsored challenges and strategic funding, have been carefully designed to support growth. ### Impact Aligned with UN Sustainable Development Goals, KOMET addresses climate action, education, and responsible consumption. ### Next steps Finally, the thesis author could envision starting the venture if the following criteria are met: securing a tech co-founder, forging strategic partnerships with climate activists, validating network effect hypothesis, and securing essential subsides for four months.Business ModelEffectuationLean StartupSustainability TechnologyGreen BehaviorsEnvironmental Educationtext::thesis::master thesisthesis:41455