Significant developments in the implementation of the ESG strategy of banks. How can the strategy of the bank be translated in business KPI's, business product development and pricing policies?

Olieslagers, RubenGoelhen, AntoineAntoineGoelhen2025-05-142025-05-142025-05-142024https://hdl.handle.net/2078.2/40806This thesis aims to study significant developments in the implementation of ESG strategies by banks. It explores how these institutions transform their ESG commitments into concrete and measurable actions through key performance indicators (KPIs), which are reflected in the development of new financial products and influence pricing policies to encourage more sustainable behaviors. Initially, a theoretical framework is established based on studies already conducted on this subject. It explores the links between ESG criteria and the banking sector, the new regulations put in place, and the implementation of ESG strategies within banks. Subsequently, a comparative study of 5 major European banks is conducted. This highlights the fact that banks are moving in the same direction, with most having objectives defined in their similar ESG strategy. Nevertheless, they can differentiate themselves from their competitors, notably through innovative products.ESGBank strategyKPIsBusiness product developmentPricing policiesSignificant developments in the implementation of the ESG strategy of banks. How can the strategy of the bank be translated in business KPI's, business product development and pricing policies?text::thesis::master thesisthesis:47168