Post-crisis communication in the financial sector: A case study of Goldman Sachs

Jonlet, Tom ; Dor, Jérôme
(2025)

Files

Jonlet_57992000_Dor_48681900_2025.pdf
  • Open access
  • Adobe PDF
  • 1.78 MB
Download

Details

Supervisors
Bascle, Guilhem
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
enThis master's thesis explores how Goldman Sachs employed impression management strategies to maintain or restore its organizational legitimacy in the aftermath of the financial crisis. Focusing on the period between 2008 and 2011, marked by intense public scrutiny, regulatory investigations, and legal accusations, the study investigates the firm's strategic communication choices and symbolic actions in response to reputational threats. Building on a structured theoretical framework and a detailed case study analysis, the findings highlight how Goldman Sachs navigated the fine line between defending its practices and reshaping its public image.