Implementing Sustainable Business Models in the Clothing Retail Sector: A Case Study of Practices and Challenges

Details

Supervisors

Gailly, Benoît

Faculty

Louvain School of Management

Degree label

Master [120] en sciences de gestion, à finalité spécialisée

Abstract

enThis thesis examines how various clothing businesses in Belgium implement the different dimensions of sustainable business models in their operations. First, an analytic grid derived from the literature review is developed, providing a theoretical framework for the qualitative analysis. The grid captures the key components of sustainable business models, structured around value proposition, value creation and delivery, value capture, stakeholder integration, and long-term orientation. The empirical analysis is based on qualitative case studies of four Belgian sustainable businesses in the clothing retail sector, drawing on data collected through interviews. This analysis identifies common practices such as a strong focus on longevity, sufficiency, and value creation from waste. The differences remain in value capture, social engagement, and use of certifications. Experts' opinions highlight the inherent limits of sustainability in the clothing retail sector. Sustainable businesses cannot make all the necessary adjustments and advancements for the future of the clothing sector on their own. Regulatory frameworks and policy instruments are considered the key enablers of a large-scale and efficient transition towards a sustainable clothing sector.