Business plan of Crea: A Creative Workshop Booking Platform in New York City

Jourdain, Célestine
(2026)

Files

JOURDAIN_52372000_2026.pdf
  • Closed access
  • Adobe PDF
  • 5.58 MB

Details

Supervisors
Janssen, Frank
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
enThis thesis assesses the feasibility of Crea, a mobile marketplace connecting users with independent creative studios in New York City. The study combines strategic analysis, six interviews, a survey of 164 respondents and a five-year financial model. It explores how users currently discover and compare creative workshops, as well as how studios attract new customers and manage available capacity. Crea aims to simplify this process by centralizing workshop discovery and booking while offering studios an additional customer-acquisition channel. The results suggest that the concept has potential, although its success will depend on building a strong studio network and validating user demand in practice.