Which transparency strategies are used by the youtubers to engage their communities?

François Willemart
(2020)

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Willemart_37101500_2020.pdf
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Details

Supervisors
Nadia Steils
Faculty
Louvain School of Management
Degree label
Master [120] en ingénieur de gestion
Abstract
this brief describes the main strategies used by influencers to be more transparent towards their community. this brief qualitatively analyzes Youtube videos in order to give an overview of the current situation.