Business plan for Alnattural’s international expansion to the United Arab Emirates: Evaluating the feasibility of entering the Dubai market with Colombian exotic fruits, 2026-2029

Desmet, Auriane
(2026)

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DESMET_20832301_2026.pdf
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Details

Supervisors
Janssen, Frank
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
enThis thesis analyses the feasibility of Alnattural’s expansion into the Dubai market between 2026 and 2029, focusing on three Colombian exotic fruits: gulupa, granadilla and uchuva. The idea for this work emerged in a broader reflection on the company’s future development, following a challenging year in 2024 and the need to identify new, higher-value growth opportunities. For this reason, the study assesses the potential of the Emirati market, which is highly dependent on food imports and increasingly oriented towards premium products. It shows that Dubai represents an interesting opportunity, provided that Alnattural adopts a progressive, structured strategy adapted to the market’s commercial, logistical and financial realities.