Enablers and Barriers of Peer-to-Peer Ridesharing and Urban-Logistics-as-a-service: An Innovation Management Perspective of MaaS

Details

Supervisors

Gailly, Benoît

Faculty

Louvain School of Management

Degree label

Master [120] : ingénieur de gestion, à finalité spécialisée

Abstract

enHuman mobility has evolved over centuries - from walking and animal transport to mechanized vehicles and mass transit systems. Today, digital platforms are reshaping how people and goods move in cities. This thesis investigates to what extent emerging Mobility as a Service (MaaS) models, specifically peer-to-peer ridesharing and Urban Logistics as a Service (ULaaS), have the potential to support and improve the status quo. The research applies an analytical framework derived from innovation management theory. It begins by clarifying key definitions and concepts, then systematically reviews existing literature and synthesizes insights through cross-comparison. These insights are then tested through fieldwork interviews with mobility experts and case studies. This stepwise approach helps assess which findings hold in practice and where theoretical assumptions fall short. The thesis does not aim to promote MaaS as a ready-made solution or do a deep-dive into how it works in terms of engineering and design. Instead, it identifies the main enablers and barriers to the success of two prominent MaaS components – P2P ridesharing and Urban-Logistics-as-a-service.