Digital Marketing Strategy: “Improving the efficiency of digital channels”

Podnar, Mislav
(2020)

Files

Podnar_15211800_2020.pdf
  • UCLouvain restricted access
  • Adobe PDF
  • 1.69 MB

Details

Supervisors
Schuiling, Isabelle
Faculty
Louvain School of Management
Degree label
Master [120] en ingénieur de gestion
Abstract
The idea of the Master Thesis is to explore the digital communication of a specific organization, in this case, the Louvain School of Management. After evaluating the digital communication, the digital channels will be examined and quantitative data provided by the research will be used for a deeper analysis.