Analysis of the aesthetics of e-commerce web sites on mobile devices

Kirsch, Antoine
(2019)

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Kirsch_44381300_2019.pdf
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Kirsch_44381300_2019_Annexe.pdf
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Details

Supervisors
Vanderdonckt, Jean ; Burny, Nicolas
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
This research thesis will aim to analyze the aesthetic quality of e-commerce websites on mobile devices based on different measures (balance, simplicity, complexity, ...) calculated via a software. This semi-automated software is QuestlHM, which will be the basis of the research methodology. By comparing the results analyzed by the software and the evaluation of these websites by the participants, we will be able to analyze what are the variables that best predict the aesthetics of the websites. The goal is to compare these results with the existing studies. This thesis will also study if the popularity of the various selected websites can be taken into account when calculating aesthetics.