Digital marketing and social media stratégies for enhancing fan engagement in American football

Thaels, Louis
(2025)

Files

Thaels_38502100_2025_Appendices
  • Closed access
  • Adobe PDF
  • 6.2 MB

Details

Supervisors
Verardi, Vincenzo
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
enThis study explores the role of digital marketing and social media strategies in fostering fan engagement within the National Football League (NFL). The primary objective is to examine how the 32 NFL franchises leverage platforms such as TikTok, Facebook,and X to interact with their audiences. A quantitative methodology was designed to analyze social media activity during key dates on the NFL calendar. Data collection and analysis tools were used to identify patterns and assess the impact of various content strategies. While detailed results remain confidential, this research provides insights into the potential of personalised platform specific strategies for enhancing fan engagement in professional sports.