How can investors improve their decision-making by incorporating behavioral aspects alongside traditional financial analysis?
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- This thesis provides a comprehensive guide for stock market investors by systematically reviewing the interplay between traditional financial analysis and behavioral insights. Adopting a systematic literature review methodology, this research synthesizes and evaluates existing knowledge to construct a holistic analytical framework. On the one side, the study the fundamental analysis, which covers fundamental financial theories and valuation techniques. One the second side, it focuses on the behavioral analysis, examining its theoretical foundations. By bridging these three distinct but complementary paradigms, this study aims to equip investors with an integrated toolkit, demonstrating that optimal decision-making hinges not only on financial models but also on a nuanced understanding of the psychological dynamics shaping modern market.