The influence of agency and communion on brand preferenceHindryckx, Jonas(2013)FilesHindrycks_Jonas.pdf UCLouvain restricted access Adobe PDF1.53 MB No access Hindrycks_Jonas_annexes.pdf UCLouvain restricted access Adobe PDF2.08 MB No access DetailsSupervisorsFriedman, MikeFacultyLouvain School of ManagementDegree labelMaster [60] en sciences de gestion