The Strategic Positioning of Private Banking Pure Players in the Short Term

(2021)

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Abstract
This thesis expounds on the key strategies and decisions private banking pure players must undertake in order to be in the best position possible in the next five to ten years. It first explains the macro-economic environment, actors, and key trends to ascertain the background and current climate in which those financial institutions find themselves. Then, it concludes with the key strategical points that will question each private bank business model.