What kind of marketing strategies can an ethnic entrepreneur deploy to develop its sales with non-community customers?

Mayanga, Gladys
(2020)

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Details

Supervisors
Jammaers, Eline
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
Abstract
The aim of this dissertation is to establish, through interviews with ethnic entrepreneurs, effective marketing strategies to attract a non-community clientele and thus diversify the ethnic entrepreneur's customer base by reaching out a wider audience.