Analyse des stratégies de marketing de contenu sur les réseaux sociaux de marques de véhicules électriques dans Facebook

Li, Qian
(2026)

Files

LI-00512300-2026.pdf
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  • Adobe PDF
  • 1.42 MB
LI-00512300-2026-Annexe.zip
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LI-00512300-2026.pdf
  • Closed access
  • Adobe PDF
  • 1.42 MB

Details

Supervisors
François, Thomas
Faculty
Faculté de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue, à finalité spécialisée: langues des affaires
Abstract
Abstract This study focused primarily on content marketing strategies on social media within the electric vehicle sector. We found that there was a link between the specific characteristics of different electric vehicle brands and their respective content marketing strategies. Furthermore, there is also a certain correlation between the social media content marketing strategies of different electric vehicle brands and the level of consumer engagement. This study broadens the field of social media content marketing and fills a theoretical gap concerning the interactive effects between different content marketing strategies.