Confindential : What is the feasibility of creating a company focused on the purchase, restoration, and resale of collectible watches?

Smits, Alexis
(2025)

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Alexis Smits_5867-20-00_2025.pdf
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Details

Supervisors
Falize, Marine
Faculty
Louvain School of Management
Degree label
Master [120] : ingénieur de gestion, à finalité spécialisée
Abstract
enThis thesis explores the development of Histoire d’une Montre, a business specialized in sourcing, restoring, and reselling collectible watches. Born from a personal passion and built through a bootstrapped growth model, the project combines strategic analysis (BMC, PESTEL, SWOT, Ansoff) with field data (both quantitative and qualitative) to evaluate the viability of the business model. Operating in an international luxury market, the venture requires trust, precision, and deep expertise. The thesis outlines a medium-term development plan focused on a private showroom, client exclusivity, and sustainable practices, while addressing the financial, logistical, and fiscal constraints of the high-end watch industry.