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le_Vasseur_de_Fernehem_94902000_2023_APPENDIX.pdf
UCLouvain restricted access - Adobe PDF
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le_Vasseur_de_Fernehem_94902000_2023.pdf
UCLouvain restricted access - Adobe PDF
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- Ethical investment born of religious beliefs, expanded in the 1960s with the rise of the anti-war and anti-rascist movements. Socially responsible investment (SRI) was born out of a need for investment in line with people's personal, social and ethical convictions. At the beginning of the 21st century, the term ESG was mentioned, marking the beginning of a new horizon. This revolution can be seen as a threat or an opportunity for companies. Recently the concept of ESG has been at the heart of much debate as to its usefulness. Is ESG being used as a marketing argument or is it really seen as a way of achieving better returns through sustainability? Numerous studies have been carried out to ascertain the economic impact or the greenwashing of the ESG concept. On top of this, the ESG environment is not very homogeneous and lacks regulation. This study will attempt to find out whether the use of ESG ratios is more a marketing or financial tool.