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  2. Does consumer personality predict brand preference ?
 

Does consumer personality predict brand preference ?

Leloup, Alex
(2015)

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Leloup_Alex.pdf
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Leloup_Alex_bis.pdf
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Details

Supervisors
Friedman, Mike
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion (horaire décalé)
URI
https://hdl.handle.net/2078.2/3075
Faculty
LSM
Date
2015
Language
English
Date created
2025-05-14 15:16:32
Date last changed
2026-04-21 23:56:24
UCLouvain
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