Exploring the extent to which companies focus on gender issues as a strategy for employer branding

Vandewalle, Bryan
(2022)

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Vandewalle_68011900_2022.pdf
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Details

Supervisors
De Cock, Sylvie
Faculty
Faculté de philosophie, arts et lettres
Degree label
Master [120] en communication multilingue, à finalité spécialisée: langues des affaires
Abstract
This thesis examines the extent to which companies concentrates on gender issues as a strategy for employer branding. More precisely, the focus of this dissertation is on employer branding on companies’ career websites for generation Y.