No Thumbnail Available

Analyze of the innovation process of a two-sided platform The case of Airbnb

(2022)

Files

PASCUAL_79022000_2022.pdf
  • Open access
  • Adobe PDF
  • 404.75 KB

Details

Supervisors
Faculty
Degree label
Abstract
Today's modern business in tourism is conducted on a global level. Namely, modern technologies are increasingly used in the world, in the first place the Internet, which has significantly changed the way of doing business. Indeed, technological developments have created new windows of opportunity that have allowed new players to transform industries: to make goods available to others without owning them, by being an intermediary between different types of users. This third-party actor connects people through an interface that is called a two-sided platform. This paper aims to analyze this phenomenon through the world-famous Airbnb platform used for short-term rental of accommodation. How have these 2-sided platforms changed the tourism and accommodation industry? How Airbnb has significantly encouraged some people to rent their accommodation? How did they innovate? What kind of pricing strategy did they use?