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  2. De l'utilisation intempestive du vocable "Marketing"
 

De l'utilisation intempestive du vocable "Marketing"

Hautcoeur, Brice
(2012)

Files

Hautcoeur_Brice.pdf
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  • Adobe PDF
  • 1.05 MB

Hautcoeur_Brice_annexes.pdf
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  • Adobe PDF
  • 1.13 MB

Details

Supervisors
Derbaix, Christian
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion
URI
https://hdl.handle.net/2078.2/3123
Faculty
LSM
Date
2012
Language
French
Date created
2025-05-14 15:16:46
Date last changed
2026-04-22 14:57:10
UCLouvain
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