De l'utilisation intempestive du vocable "Marketing"Hautcoeur, Brice(2012)FilesHautcoeur_Brice.pdf UCLouvain restricted access Adobe PDF1.05 MB No access Hautcoeur_Brice_annexes.pdf UCLouvain restricted access Adobe PDF1.13 MB No access DetailsSupervisorsDerbaix, ChristianFacultyLouvain School of ManagementDegree labelMaster [120] en sciences de gestion