Business plan and feasibility assessment of Spin&Sip.

Details

Supervisors

Janssen, Frank

Faculty

Louvain School of Management

Degree label

Master [120] : ingénieur de gestion, à finalité spécialisée

Abstract

This thesis presents a business plan and feasibility assessment for Spin&Sip, a dual concept combining a boutique indoor-cycling studio with an integrated café in Brussels. The study responds to the observation that boutique fitness is one of the fastest-growing segments of the wellness industry, particularly among Millennials and Gen Z, who favour community-driven, experience-rich formats over traditional gyms. The thesis follows a standard business plan structure. First a presentation of the project. Then an external analysis and internal analysis, to identify the market position and sources of competitive advantage. These findings are translated into a marketing plan, an operational plan and legal considerations, which are then tested financially through a three-year financial plan and a risk management plan. The financial analysis shows that Spin&Sip could reach break-even within its first year of operation and become profitable from Year 2 onward, provided the assumed occupancy growth materialises. However, the external and internal analyses reveal that the Brussels boutique fitness market has matured to a point where single-discipline, single-location studios struggle to compete with established multi-location, multi-disciplinary players such as Animo Studios and Rostudios. The thesis concludes that the concept is financially feasible, but not in the single-founder, single-location form studied here.