Market and Environmental Analysis for GreenMix’s Business Plan Development

Carpentier de Changy, Aymeric ; Pappens, Jean-François
(2016)

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CarpentierdeChangy_AymericHMPappens_Jean-FrançoisCO_2016.pdf
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Details

Supervisors
Paque, Bernard
Faculty
Louvain School of Management
Degree label
Master [120] en Ingénieur de gestion
Abstract
The master thesis will attempt to draw up a business plan for the restaurant project "GreenMix". To do so, the master thesis will be composed of two parts. The first part will consist of a strategic analysis of four players already present on the fast-food market in Louvain-la-Neuve. The second part will develop a strategic marketing plan, including the description of the product and its market, an analysis of the needs through segmentation and the optimal operational choices resulting from all these analyses.