Best practice for effective dissemination of scientific research : Case: Navigating Innovation by Benoit Gailly

Details

Supervisors

Gailly, Benoît

Faculty

Louvain School of Management

Degree label

Master [120] : ingénieur de gestion, à finalité spécialisée

Abstract

In the modern landscape of scientific research, effective communication is crucial for disseminating and applying new knowledge and fostering innovation. This thesis explores various tools for disseminating scientific knowledge, classifies them based on specific criteria, and develops a strategy to optimize their use. The goal is to identify the most effective dissemination tools and strategies that align with Professor Gailly’s research on innovation management, enhancing its visibility and accessibility. This involves assessing impact, cost efficiency, and feasibility of virtual, low-maintenance, and long-lasting tools. The thesis begins with a literature review, discussing ways knowledge can be utilized, listing available dissemination tools, and outlining classification criteria. Empirical research follows, mapping tools based on the "Catalogue of Communication Tools and Dissemination Guidelines" by EFSA (2021) and insights from an interview with Cédrick Fairon. A benchmark analysis refines this mapping by comparing tool effectiveness in innovation management, identifying eight key tools, and is then completed with an interview with Françoise de Viron. Finally, the thesis applies these insights to Professor Gailly's context, reviewing current efforts and providing tailored recommendations to optimize dissemination. This structured approach aims to enhance the reach and impact of his research, ensuring a robust and adaptable dissemination strategy.