User acceptance of smart home services: influence on digital marketing

Berny, Simon
(2022)

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Details

Supervisors
Vanderdonckt, Jean
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
The mission of this thesis is to identify and measure the acceptance factors that influence the choice of the population of the Walloon region to acquire or not to acquire smart home services and to identify the acceptance factors that influence Early Adopters and how can these factors be used to interest consumers in purchasing smart home services.