How are non-meat products represented in the product portfolios of major players in Belgian the food industry, and what economic and strategic factors could justify a diversification into these products ?

Peiffer, Simon
(2025)

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Details

Supervisors
Coeurderoy, Régis
Faculty
Louvain School of Management
Degree label
Master [120] en sciences de gestion, à finalité spécialisée
Abstract
enThis thesis explores the strategic diversification of major meat industry players in Belgium toward plant-based ready meals. Through company analysis, consumer surveys, and scientific research, it identifies key drivers and barriers to this transition. The study offers actionable insights on how to accelerate the shift to more sustainable food systems, focusing on innovation, market dynamics, and corporate strategy.